Research On The Marketing Management Mechanism Of T Direct Sales Company

Marketing management refers to the behavior of integrating organization,structure, personnel, training and performance into one to optimizeimplementation and achieve the goal of gaining profits. Marketing managementmay be carried out in various forms, including service marketing, experiencemarketing, direct sales, knowledge marketing and education marketing. Of allof these forms, direct sales are very likely to truly become the Golden Touch ofcreating new wealth.As an ancient mode of sales, direct sales have existed for several thousand years.As the direct sales industry becomes constantly mature and developed, the concept ofmodern direct sales has had a profound influence on the development of markets inChina. However, the development of direct sales in China is far from being smooth,which is not only due to the unsound laws and regulations, but also the lack ofadequate qualities and capabilities of staff engaged in direct sales. In this essay, casestudy is adopted to mainly studying the management and marketing mechanisms of Tdirect sales company before demonstrating the existing problems in the operation ofdirect sales companies and possible solutions. The essay constitutes five chapters, ofwhichChapter I introduces the background, significance, ideas, etc. of the study madein this essay.Chapter II introduces basic concepts and related theories on direct sales. Byintroducing and analyzing domestic and foreign environments for direct sales anddirect sales enterprises, the definition and general development of direct sales, as wellas the advantages of direct sales are simply introduced.Chapter III introduces the management status quo of T direct sales company andmakes an analysis of the basic situation, management mechanism and marketingmechanism of T direct sales company. In addition, a detailed introduction and studyof the marketing team (referred to as"direct sales team") and the risks are made,since whether a direct sales company could develop stronger depends not only on the3 elements, i.e."company, product, mechanism", but also a capable direct sales team,which is called"the fourth element"as the backup. However, there are many risks existing in the direct sales team, which is just one of the bottlenecks for direct salescompanies in their development. Problems existing in the development of direct salesenterprises and the bottlenecks are elaborated and analyzed in this chapter.Chapter IV, the core content of this essay, mainly analyzes and studies themechanism of direct sales management of T direct sales company before puttingforward targeted solutions against the problems raised in Chapter III, and summingup ideas on solving the problems existing in the development of direct salescompanies and the methods of overcoming bottlenecks in the development of directsales team. Meanwhile, an analysis is made over the fourth element"direct salesteam"before expounding the method used by T direct sales company to create itshighly-efficient direct sales team.Chapter V draws the conclusion and provides the prospect. An importantconclusion is drawn here after the above analysis, study and summarization, i.e.performance management is the guarantee for successfully operating direct salescompanies and direct sales companies have to establish their talent banks. Meanwhile,the future development of the direct sales industry is also provided.