Research On The Sales Forcasting Mechanism And Market And Sales Strategy Of Infinitus Company

It's now 21st century and it has been a trend that the global economic to go towards one unique entity. Enterprises in China have also stepping up of their internationalization to get into this trend. More and more enterprises have introduced computerization into their infrastructure and adopted data driven management methodology to stay on with the competitive market. Enterprises are required to be reactive to the rapid changing market needs and have strong ability generating sales revenue to stay on the battle field. To achieve this, enterprises need to adopt effective sales tendency forecasting that enables them to be well prepared to the market challenges.This article focusing majorly on the sales forcasting and marketing strategies of the Infinitus Co,performs detail analysis on the position of the enterpise in the industry, the problems the enterprise is facing developing a continious growth and the problems of existing sales forcasting methodology. Based on the existing sales forecasting methodology, this article builds up 3 advanced forecasting modles and picks the one that is most suitable to the enterprise. By applying the sales statistics of the year 2009, it is proven that the new sales forecasting modle to be accurate and suits for the growing needs of the enterprise. Based on the new sales forecasting result, this article then performs the analysis and research of the enterprise's marketing strategies, brings out the constructive suggestions to the enterprise that how it shall react to the market challenges for continious growth in near future.It is shown that product lines and frontline sales personels are two important factors that are affecting the sales volumns. By taking these two important factors into consideration, the new sales forecasting modle was improved to reduce the discrepancies between the forecasted result and actual result from the former 30% to an acceptable ratio of 6%. It is shown that marketing strategy shall be determined based on no only the company development trend but also the industrial needs. By taking all factors into consideration then can the marketing strategy be defined efficiently. To achieve this, accurate sales forecasting can provide statistical support to the decision making and thus is enssential to marketing strategy definition.