A Study On Planning Strategy Of Performing Art In Tourism Scenic Area

After having gone through its infancy, early stage of tourism development expansion and unprecedented period of prosperity, tourism academy have gradually worked with a rich, exquisite production, high investment and the individual deeper trend of potential consumption. This makes tourism increasingly close related to the performing arts. Travel performing arts gradually show a theme that is distinctively regional cultural attributes and commercial properties. Through constant innovation, the form of performing art have been more and more rich.As a a supplement of tourist planning system theory, travel performing arts can be implanted to bring a strong tourist attraction, providing sustainable power to development. And the regional culture of performing arts that merge with the local culture can establish a brand of cultural models,and become an endorsement card which means the extension of the local tourism industry. However, the tourism performing arts cause not only opportunities but also ecological damage to the tourist area. Therefore, tourism planning, objectives should be established with a clear subject and level, and be market-oriented.In the early planning, travel performing arts should consider about the positioning of theme and marketing planning. Topics positioning needs to focus on the local culture, reflecting the unique meaning of the culture and cater to market needs;, improving the aesthetic value of the project. And we should analyze the heterogeneity of tourism projects around the tourist area. Marketing planning should be in accordance with the procedures, and do a wealth of marketing tools work.In the overall strategy of tourism planning, performing arts projects should analyze the situation of the performing arts and tourism site conditions, which determine the location of performing arts based on the size of the project. And then carry out the reasonable functional area and the spatial layout of the project. On this basis, planning should make out a complete set of transfer system and parking system, and set the appropriate walking system. Then, this thesis proposes some request about architectural style of tourism arts project, as well as the public facilities and safety management.Finally, this thesis Analysis Yangloudong Tourism Concept Planning as the actual cases study.