A Study On The Development Of Tourism Performing Art In Shanghai

In recent years, with the enhancement of people's recreational consciousness, leisure tourism has gradually taken the place of sightseeing tourism and become the main development tendency in domestic tourism. The tourism performing art is growing more and more important during this period, because it plays an important role in enhancing culture and image, readjusting tourism industrial structure, as well as advancing economy of the destination. The development of tourism performing art in Shanghai needs deep study on it. This assay is based on the study of pioneers and field research, the basic concept and the industry pattern, as well as its development in shanghai are mainly discussed in this thesis.Six parts are included in this thesis: the first part covers the background and reviews of this assay, the summary and analysis on tourism performing art is also included. At the same time, the author defines the conception of tourism performing art and also classifies the types of it.The second part is about the introduction of tourism performing art in Shanghai, which covers its history and present. Furthermore, the author makes SWOT analysis on the development of tourism performing art in shanghai.The tourism performing art industry pattern of Shanghai is discussed in the third part. Combined with the basic theory of industrial economics, this part illustrates the process of industry convergence between tourism industry and performing art industry, along with the industry chain of tourism performing art by studying the feature product of Shanghai: ERA, which has won a high reputation in the lately years.The forth part mainly discusses the need of Shanghai tourism performing art. In this section, questionnaire surveys are conducted among the tourists in Shanghai. The results display tourists source and structure, behavior characteristics, preference, etc .It will help the author put forward the development pattern of Shanghai tourism performing art, which can meet all needs of the tourists.In the fifth part, the author point out the route to develop tourism performing art in Shanghai, which including the venues, themes and measures.The last part is the summary. The author summarizes the method of developing tourism performing art in Shanghai.In addition, the domestic and foreign successful cases are studied. These cases provide some excellent examples and show how to develop tourism performing art. For details, refer to the appendix -1.