Research On Cold Chain Logistics Optimization Of The Chain Supermarket Fresh Goods

With the rapid development of China's economy, supermarket has been made a great development, becoming one of the main commodity selling channels. "Food is good for human", fresh foods are the necessities of human daily's lives. Now the supermarket can supply the suitable place for customers.21 th century is information century, supply chain has already become the key field of between enterprises' competition. Implement supply chain management for chain fresh supermarket, can adjust and control large quantities of fresh food logistics and logistics connection between chain branches of chain fresh food supermarket, integrate together the activities of agricultural production base, agricultural product wholesale market fresh food distribution center and chain supermarket through sharing the information and electronic data interchange, combine various kinds of resources of the supply side and demand side of fresh products finally.This paper studies the chain supermarket fresh food cold chain logistics management, has certain realistic significance on the chain supermarket, It consists of three sections: the first part is the theory summary. It introduces the related concepts, analyzes the theory of supply chain management, cold chain logistics control theory,cold chain logistics quality management theory and logistics distribution related theory, which lays theoretical foundations for the practical analysis of the next section. The second part is the main body. First of all, the article elaborates our country chain supermarket fresh food cold chain logistics management status , points out the current management problems; Secondly, through the front thorough research, makes a supermarket fresh food cold chain logistics optimization scheme:Studies consumer demand, optimizes procurement channels and process, reasonable layout fresh food distribution center, constructs born integrated information platform, strengthens supplier management. The third part is the case analysis. Based on the above analysis, takes Tianjin Jinggong supermarket as example, the paper carries out empirical research.