Xinjiang Tourism Network Marketing Strategy Research

At present, traditional tourism development has entered mature stage, tourism in the traditional mode operating under the growing space tourism market are already small, beginning by passive growth into the active promotion type growth transformation. Xinjiang tourism growth will continue to maintain a long-term key is pay attention to research of tourism market, strengthen the propaganda promotion dynamics, enhances promotion effect. Travel network marketing the rise and development in xinjiang tourism development provides new market opportunities.Xinjiang tourism enterprise although there is own website, but capabilities are limited to the introduction of the company line, show drab and propaganda and patterned, no system and practical characteristics, the development of poor optimistic, application level in the primary stage. This paper it is in this context of xinjiang tourism marketing, and puts forward some strategies of the development of net, expected to promote the development of xinjiang tourism, strengthen the market competitiveness. Reduce and mainland tourism gap developed city, gradually and the world tourism system.The letter divides into six main chapters.The first chapter: introduces its significance, at home and abroad to choose a background research status of touring network.Chapter 2: elaborated a network marketing and tourism network marketing is the basic theoretical knowledge, to the traditional marketing and compares the network marketing;Chapter 3: to xinjiang now travel network development present situation, the existing problems were analyzedThe fourth chapter, network marketing development of xinjiang, whether it is feasible to be necessary and pressing from may, three aspects of xinjiang, the paper suggests that the development of network marketing urgency and feasibility.Chapter 5, through questionnaire analysis and information access analysis xinjiang market competitive power, network marketing, network consumers' behavior characteristics of xinjiang tourism market, establish network subdividing target market.Chapter 6: on the basis of the strategy aimed at the current market and customer demand of xinjiang tourism network marketing, and puts forward the strategies: take the customer demand based products strategy; The cost to consumers can accept pricing strategy; To facilitate the consumer center for promotion strategy; Mainly in two-way communication humanized strategy.Through the network marketing integration principle, use blog marketing, electronic mail, brand publicity advantage of xinjiang tourism resources advantage will be the largest.