Research On Network Marketing Strategies Of MYKAL Harbin Premier Department Store

With the popularization of Internet and the development of science and technology constantly,consumer access to information and shopping habits have gradually changed.Have a significant impact on the whole network marketing thinking of the retail industry.The current network marketing by not only been used in electronic commerce,the traditional retail industry has become a way of marketing can not be ignored.But for the traditional store in terms of network marketing has just started,can learn from the successful experience in the same industry is not much.Network marketing strategy can be properly applied to the entity stores the production and business activities,not only related to the success of marketing activities,but also determines the future development trend of traditional retail.Through to domestic and foreign study on network marketing status were analyzed and summarized,focuses on the analysis of the retail department store industry network marketing product strategy,price strategy,service strategy,channel strategy,promotion strategy and mobile app strategy research.In order to to the Harbin Mykal provides a set of complete and effective network feasibility strategy,to Harbin Mykal daily production and business activities of detailed investigation and study,analysis of the status of Mackay in marketing activities in the traditional marketing strategy and the marketing tactics of the network.And analyzes the advantages and shortcomings in network marketing of Harbin kai.Combined with the current domestic and international research results for the network marketing and some of the mature network marketing department stores as a reference.The final of Harbin Mykal shortcomings in network marketing strategy put forward proposals and measures to improve,in order to Mackay network marketing improvement and perfection of a certain reference value.