The Study On The Influence Risk Decision-making With The Emotion And Self-esteem Of Different Individual

Since the 2002 Nobel Prize in economics winners of Professor Kahneman combined effectively the economics and psychology research first time, reveals the decision-making behavior of the individual in the face of uncertain conditions decision-making behavior. Psychologists have put broad emphasis on risk decision-making., which led to a lot of meaningful results. The researchers tried to search the influence factors of risk decision-making from different psychological process and personality constantly. This study is based on such research background, combed the influence factors of risk decision-making, introducing emotions and self-esteem variables to launched a series of related research.In the theoretical analysis section, this paper described the definition of decision -making, motion, self-esteem, and research paradigm and risk decision-making behavior in different level of self-esteem individuals. Based on a great of former researches, the research constructed the system of this paper.In the experimental study of section, according to predecessors' research paradigm on emotion, the author first analysis the emotion variables on risk decision-making behavior. The results indicated that: different emotional state could significantly affect individual risk decision-making behavior. In positive emotional state, the individual will tend to risk aversion, and in negative emotional state, they will tend to risk seeking. Secondly, based on the former research, further analysis the risk decision-making behavior of individual in four kinds of different heterogeneity in the level of self-esteem, the conclusions showed that different heterogeneity in the level of self-esteem exist significant differences in the risk decision-making. In positive emotional state, safety high self-esteem and consistent low self-esteem individuals exist significant differences. In negative emotional state, fragile high self-esteem and consistent low self-esteem individual exist significant differences. In neutral emotional state, safety high self-esteem and fragile high self-esteem exist significant differences.