The Influence Of Decision-maker's Role And Emotion And Related Factors On Risk Decision-making Preference

The influence of emotion on decision-making has been paid much attention,and many scholars at home and abroad have probed into the theory of emotional maintenance hypothesis and so on.In recent years,the role of the decision-maker is as another new type of decision-making influence factors into the public view,the scholars put forward the theory of risk-as-feelings and so on.The study considers that the emotion and the role of decision-maker are important factors to influence decision-making,so this paper discusses the influence of the two variables on risk decision preference.However,the previous research on the two independent variables of emotion and decision-maker's role is more general,therefore,this research refines the two variables,further explores the impact of the two variables on risk decision-making preferences,enriches the situation of decision-making,makes the study more closely with the real life of experimental objects,and ensures the ecological validity of the research.The research subject of this paper is the university students.The university is different from middle school and primary school,and university is the preparatory stage before students enter society.The independence of student increased,but the university students are not comprehensive when they consider the question and the emotion management ability of them is insufficient.So this paper aims at the university student,thus provides the suggestion to the university student for better decision.The study is divided into three subgroups:First this paper investigates the difference of the social distance between good friends and strangers and the differences between different decision-makers' roles on economic risk decision-making by using questionnaires.Second,using experimental method to induce the students ' positive and negative emotions by film and explore the common effect of emotion and decision-maker's role on economic risk preference.Thirdly,the paper adopts the experimental method to change the economic decision-making to all kinds of decision-making situations which is closer to the university students ' life,and explores the influence of emotion and decision-maker's role on risk decision-making preference.The main conclusions drawn from this study are:1.The social distance of experimental subject and strangers are significantly different from the social distance of experimental subject and their good friends,and the social distance of experimental subject and strangers is significantly farther from that of good friends.2.The influence of emotion on the economic risk decision-making of self,good friend and stranger has significant difference,and the individual in negative emotion tends to risk preference,showing more intense risk-taking,neutral emotion and positive mood individual tend to risk aversion,more conservative.3.Whether in positive emotion,neutral mood or negative emotion,the risk decision-making for strangers shows a stronger risk preference tendency than for good friends and self.When in neutral mood the risk decision-making of self is more risky for decision making than good friends,and confirms risk as value theory.4.The influence of emotion and decision-maker role on risk decision-making preference has an interactive effect.5.In three emotional states,the trend towards risk-decision-making for the role of different decision-makers is basically consistent;in three kinds of the role of decision-makers,the trend of risk preference level for decision-making in different emotional states is basically the same.