Research On Development Opportunities Of Chinese Creative Industry And Promotion Strategies Of Creative In Film Industry

With the development of knowledge economy, creative industry has attractedattention from more and more people. What is the creative industry, which industry isbelong to creative industry, how important the development of creative industry is toour country, whether the availability conditions for the creative industry developmenthas already existed in our country, these problems are the topics of the first part of thisarticle, chapters I and II.The second part, chapterⅢ, analyses the attributes of film industry, one of theimportant creative industries. Through analyzing the statistical data of film industryand competition within the film industry, I find that there are many problemsexisting in the development of our country film industry. Through analyzing thevalue chain of film business, I find creative is the key to solve these problems above.The third part, chapters IV and V, describe the entire development process ofcreative in film industry by biological model of knowledge development. Analyzedthe important factors in the entire development process of film industry creative, thanpresented some strategies and methods on the promotion of creative in film industry.This paper used PEST model, Michael Porter's five forces model and value chainmodel, analyzed a lot of statistic data. The first half of this article demonstrates thatthe creative industry in China ha great development potential, and the second half ofthis article try to provide references for film country to solve issues.