Marking Strategy For Southwest Securities Jinan M Branch

China's securities market after 20 years of baptism, unceasingly absorbs the advanced management mode and experience, in and the international community at the same time, introduces the compliance management, for the development of the securities market remain benign escort. Along with the rapid development of the securities market, the sign of competitive situation happened a great change, brokers is beginning to reconsider your future development road. The China securities regulatory commission in August 2007 to start a securities company implements classified regulation, through comprehensive strength of securities dealers concern brokers in the division level, so as to determine the scope of business of various securities, it would mean a spent three years to a comprehensive management work fine. In the comprehensive management process, to ensure the stability of the securities market and the related securities company interests, prevent the happening of the risk, the governments at all levels and the relevant supervisory organizations to adopt the management policy of work, poor management of dealers through the capital injection or merger custody in the form of save, market exit and investor protection of the long-standing mechanism to establish; At the same time, supervision department of brokers ratings classified management, excellent performance dealers will as an innovative pilot brokers, introducing the bank deposit deposit of third party tube system guarantee the lawful rights and interests of investors. Regulators also issued a series of policies to strengthen supervision of the securities industry, ensure compliance and orderly development of the industry under the premise of improving market infrastructure, and support DuoZhong new business has introduced, such as securities financing business, straight investment business, etc, in order to optimize brokers living environment, for the future development of the brokers provide security. At present our country mainly is the main business of securities brokerage business, investment banking and its business, for now brokerage business still is the sign of the main source of revenue. The three kinds of main business features each are not identical, because of the market and the market contact too close together, brokerage business and its business received two front factor, the market volatility in the market and the case directly affect the sign of earnings, once appear bad market, the performance of the inevitable decline even brokers in the deficit. In the market competition is fierce day by day and investors under double pressures of maturity, brokers for seeking a more living space or by raising funds listed expansion strength, or introduced a more advanced management experience to improve their management level, dig their own advantages, rational configuration of resources to deal with the impact of the market. So the brokers will of competitiveness, the management cost effective control, customer service platform as the perfect brokerage key, and around the center of the diversity in the marketing activity, for the construction of a new marketing mode of brokerage business model to lay a solid foundation.Sales as brokers at the forefront of brokerage business, not only bear the securities brokerage business executives role also bear the brokers new business practitioners role. The article the research object will be set to southwest securities jinan M sales, with detailed statistical data of jinan local financial market and the enterprise belong to the customers were compared, and combining with the thorough investigation and study, multi-level and all the aspects of the analysis, explore accord with the actual of jinan M sales marketing services strategy. Based on the foundation of the securities brokerage business related to explore, asked the jinan securities market survey, and in-depth analysis of the jinan M sales of exterior and interior environment of the disadvantages exist; Finally, through the strategy presented according to enterprise development with the marketing service strategies, including "service first" marketing strategy, M sales channel strategy, product strategy, price strategy and marketing strategy.Based on the reality of the sales department in jinan M, through the help of modern marketing theory on sales of existing marketing strategy are careful analysis, tried to find to accord with the actual sales department of the marketing service strategies, in competition in the industry intensified in the whole industry sales today on marketing service strategy formulation and marketing service work development plays a certain reference.