Research On Patent Strategy Of High-Tech Enterprises In China

In the context of knowledge economy, knowledge and technology are the main driver of economic development. On entering into the twenty-first century, we witnessed economic globalization and rapid development as well as ever-increasing competition among global business. Competition among enterprises is fundamentally market competition. The key of market competition lies in technological competition, and patented technology with exclusive natures are the main content of technological competition. Patent technology reflects the company's innovative ability, and also determines the core competitiveness of the future development of the enterprise. Facing heavy pressure and threats in the global market competition, Chinese high-tech enterprises formulate scientific patent strategy that fits them, and make active use of patent protection as the weapon to offend and defend, which is the way of self-defense and victory.Starting from the perspective of the formulation of corporate patent strategy, this paper combined actual typical cases and used SWOT to analyze the internal and external environments of high-tech enterprises, and also discussed the selection and implementation of its patent strategy. Firstly, this paper starts from the concept, the purpose, the significances, the main categories and the models of corporate patent strategies. Secondly, the third part describes the principles of corporate patent strategy development and the analysis methods, such as patent analysis, patent mapping method and the application of SWOT analysis and its help to patent strategy development. And then, taking the patent strategies of Huawei and Cisco for examples, this paper analyzes the mature patent strategy experiences that can be used for reference by Chinese high-tech corporations through SWOT analysis. Finally, the fifth part gives a detailed analysis on the current situation and features of Chinese high-tech business development, as well as their external environments and internal conditions. In addition, it applies SWOT analysis to propose the relevant patent strategy and corresponding measures in the current stage.