Study On Development Strategic Of Tenio Architecture And Engineering Co.,Ltd.

This topic takes T enio Architecture a nd Engineering Co., Ltd. (hereinafter referred to as"Tenio Company") as study object. Founded in 1993, Tenio company is a private engineering company operated in the joint-stock system. In the fierce market competition, it keeps e nlarging its scale and has becom e a lar ge Gr ade I priv ate engineering company of over 200 employees fr om a grade III engineering institute of no more than 20 em ployees. It has strong t echnical strength and at the sam e time, it has form ed its unique experience concept and corporate culture. It is gradually recognized by the same industry and the build ing engineering market in Tianjin. The company greatly upgraded its popularity and has significant developm ent in business scope and project s cale. Com pared with the m ajority of the build ing engine ering companies in Tianjin, it has some advantages and initially has the strength to compete with large building engineering companies of the same industry. But with the chang e of market environment and the operation thinking of other engineering companies, the advantages of Tenio Company are gradually diminishing. At the same time, the gap of comprehensive strength of T enio Company and other engineering com panies keeps increasing, which constricts the living space of the company and poses great challenge to the company's development.Through analyzing the external and internal environment of Tenio company, this topic defines Tenio company's advantages a nd disadvantages of the current stage in market competition as well as the opportuni ties and challenges f acing the com pany, and formulates the strategic planning and goal in the com ing three years of T enio company by com bining the SW OT analytic method and m aking analysis and puts forward targeted key m easures for fulfilling the stra tegic goal which deserves th e great attention of Tenio company. This passage enumerates a large quantity of detailed data and based on the characteristics of the building engin eering industry , and conducts the SW OT analysis of T enio com pany's developm ental strategy and SO strategy, WO strategy , ST strategy and W T strategic an alysis so as to form ulate corporate developm ental strategy and rela ted workable measures suitable for th e characteristics of T enio com pany and the market environm ent and to help T enio company to adapt to th e change of future m arket, seek larger living space, seize the opportunity and m eet the challenge and m ake Tenio company be in a invincible position in the cruel market competition of the building engineering industry.