Development Strategy Research For CNR Naval Architecture And Ocean Engineering Development Corporation Limited

This paper selects CNR Naval Architecture and Ocean Engineering Development Corporation Limited as empirical analysis. Born out of a traditional rail transportation equipment manufacturing company, enterprise is destined from birth to enter in the field of ship and marine equipment where competition is fierce. Through a deep analysis of the internal and external environment, the paper identifies the enterprise’s strengths and weaknesses, clears its core competitiveness,meanwhile,determines an appropriate survival and development strategy and effective implementation methods. All these are issues considered seriously by CNR Naval Architecture and Ocean Engineering Development Corporation Limited, which is crucial.The main work of this paper are as follows:Firstly, the paper collects the external environment-related information, including politics, economy, culture and society, and completes the business macro environment analysis. Meanwhile, collects a lot ship and marine engineering data and information, and applies Michael Porter five forces model for industry analysis.Secondly, it summarizes and analyzes the internal environment comprehensively, involving to technology, human resources, finance, ownership structure. Focusing on the actual situation of enterprises, forms the company’s own analysis matrix by full SWOT analysis.Finally, based on previous search for decision making, end of the paper puts forward the company’s development strategy and implementation of safeguards.The research results has guiding significance for CNR Naval Architecture and Ocean Engineering Development Corporation Limited from analysis, selection to implementation. It provides an analysis guideline to the relevant enterprises, having reference value.