Research On The Measures Taken By The Luojiang District Government Of Deyang City To Promote The Development Of Rural Tourism

In recent years,rural tourism has been developing rapidly in China.It has played a prominent role in increasing farmers’ income,increasing agricultural efficiency and increasing rural green areas.Domestic and foreign scholars have not reached a consensus on the definition of rural tourism.At present,the theoretical research on rural tourism in China is still in its initial stage,especially the theoretical research on the promotion of rural tourism development is relatively few.As the "national first ecological demonstration county","the national leisure agriculture and rural tourism demonstration county",Deyang city has a profound historical culture and rich tourism resources.The local government takes rural tourism as an important part of the regional economic development,and the development of rural tourism is very promising.At the same time,the difficulties of tourism development,such as low level of tourism development,lack of human resources and imperfect facilities,are also increasingly restricting the development of rural tourism.How to improve and improve the government’s measures and give full play to the guiding role of the government is an important way to break through the bottleneck of rural tourism development and improve the quality of development.We should strengthen the government’s guiding role in resource development and enhance the efficiency and level of resource development and utilization.It is necessary to introduce and nurture professional management talents,improve relevant infrastructure facilities,and further enhance the management and service level of tourism.To speed up the cultivation and improvement of diversified market entities,to change government led to guide the government,is of great significance for promoting the sustainable development of rural tourism.This paper,based on the important role played by the government in rural tourism,consults a large number of documents and periodicals,browse the news of the government websites at all levels,collects and collects the research literature on the development of rural tourism by scholars at home and abroad.Based on the theory of public governance,the theory of industrial economics and the theory of new public service,this paper analyzes the opportunities,advantages and practical needs of rural tourism in the District of Luo Jiang District.By means of literature research,field investigation and interview,the present situation of measures to promote rural tourism development in the Luo River District is investigated,and the existing problems and reasons are analyzed.Based on the experience gained by other local governments in promoting the development of rural tourism,suggestions for improvement are put forward according to the actual situation of Deyang’s Luo Jiang District.