An Developmental Research On The Independent Fund Sales Company

With the rapid economy growth in recent years, Chinese people's financialneeds have been largely inspired. Fund becomes a leader in the personal financialinvestment market because of its varieties and low threshold. However, thedisadvantages of traditional fund sales channels are obvious. After issuing the licenseof the independent fund sales company(IFSC), the potential of the independent fundsales company in Chinese market is tremendous.IFSC has four advantages: Firstly, a platform providing all products; Secondly,to guide investors to get right financial management concepts; Thirdly, to chooseappropriate funds for different investors; Finally, to help clients to allocate asset toachieve the ultimate financial purpose.In order to seek the IFSC development model in China, this report use threemajor research methods: Firstly, uses the4P fund research model to explore how theIFSC select funds; secondly, compare the domestic and overseas financial market;thirdly, analyze a huge amount of real data.The IFSC cannot develop independently from the fund industry, and vice versa.There is still a long way for China to strengthen the IFSC's public image and toeducate investors. And we should gradually establish the identification system for qualify institutions, enhance the financial advisor training system, and also make themost of the network brought by the Information Technology. With the diversifying ofour financial products, there is a bright prospect for Chinese IFSC. In future, ChineseIFSC can also consider selling financial products other than fund, and even theFOF/TOT management. However, in order to build a strong power in the market, theIFSC should have a long-term strategy, a spirit of customer first, and what's more, tobuild a strong brand and market credibility at the same time.