The Development And Innovation Of Fund Sales Channels

Fund sales channels in China are facing the problem of singlestructure. The fund overly relies on the bank channel to issue, so that thefund transfers more interest to it. But the changes in customer demand forthe channel changes.Through the analysis of domestic asset management industrychannel’s experience and international fund channel’s history, it issuggested that the deepen development and diversified innovation of fundsales channels can form a healthy channel system.The fund can deepen cooperation with the bank distribution channel,especially take the future private bank’s opportunities；the securitiesdealers channel can seize the trend of exchanging of fund products；thedirect-sales channel of fund company can establish independent third partysales company.The sales channel of insurance companies and insurance intermediarycompanies, independent fund sales companies and alternative direct-salescan be diversify innovated.Finally it is suggested that the fund company should lead clientdemand to get the channel power as the primary goal of channelmanagement.