Research On Marketing Strategy Of Ule Shopping For Changchun Post

Changchun Post office has nearly 10 years'history in electronic business development. As the only enterprise with"third-rate unity"that is logistics flow, information flow and cash flow, Changchun Post has unique advantages. The developmental pattern mainly relies on the postal itself, which has duplicated, integration of the superiority of the internal favorable resources,and to create a comprehensive service platform of sales. The advantage is that we could provide one-stop service for customers. That refers to the information query, subscription service, door-to-door delivery, after-sale feedback. Before shopping, customers can surf on the U-le Internet platform for information query. The customers can order online after they have made the decision. Then postmen will realize door to door delivery. To customers, the shopping process becomes simple, convenient and more affordable. To manufacturers of B2C, it can reduce the costs while improving sales. In this situation, This paper Take the Changchun postal "U-le Shopping" business marketing strategy as the investigated subject, mainly uses the means of observation, product literature analysis, experience summaries to search for a series of feasible counter measures to analyze. as well as putting forward the suggestion for improving the marketing strategy, establishing the competitive advantages in the fierce network shopping market and customizing the suitable marketing strategy have realistic significance.The thesis is divided into four parts: the first part states the characteristics of U-le shopping business and the present situation of domestic B2C electronic commerce development. The second part expounds the U-le marketing environment of Changchun post office from the Pest model, five forces model, SWOT analysis, including macro marketing environment, the competition in the industry. The third part illustrates the marketing strategy design of U-le shopping, Combining with the means of document analysis, observation and experience summaries, It put forward the company should adopt the differentiation competitive strategy in the network shopping market, It must introduce the famous specialty products to meet the original ecological product preferences, build a good online and offline in one e-commerce platform to innovate and strive the B2C to catch up from behind. then mainly from the product, the price, the channel, publicity and promotion aspects refines out a series of effective methods. The aim is to smooth the promotion of"U-le Shopping"business and provide some references. On the basis of the above analysis, the fourth part elaborates the marketing strategy control and services guarantee, and it works out a strict internal process control and professional integration of distribution system, so as to promote the favorable safeguard of Changchun postal U-le shopping business.