Research On Marketing Strategy Of Shopping Websites In Russia

The rise of online shopping with Russia,the Russian consumer's purchasing power is growing,Russia's online trading platform in China now confirm order and the United States,more than the European Union more than one times,especially in the face of the Chinese market order more,almost occupied almost half,and a welcome by Russian netizens RUtaobao cross-border online shopping platform.RUtaobao is one of the largest online store in China-taobao constriction on the basis of a large shopping website for the Russian market.Now on the web site you can buy clothing shoes and hats,jewelry,auto parts,electronic products,household goods,children's products,such as more than 7 million kinds of commodities.Due to the sellers of these goods are in China,so the goods will be shipped from China,and can be directly in online payment,very convenient and quick.The past five years,through RUtaobao,Russian consumers buy products to more than $4 million in China,international parcel sent from China more than-700000 pieces.Due to the huge success Taobao in China.At present RUtaobao marketing strategy many all is imitation Taobao model in the,but due to differences in national conditions and other cornditions.RUtaobao marketing strategy has with its own characteristics.For example:according to the characteristics of the Russian market,focusing on the provision of Russian consumers demand larger electronic products and clothing products;provide the clothing conforms to characteristics of Russians and pop elements;sales and payment to the Russian consumer habits and so on.Therefore,this article aimed at Russia RUtaobao shopping site were analyzed,and the research website marketing strategy,and found that there were problems,the current common problems mainly include:network shopping consumer concept needs to be improved,the network to be strengthened,the network payment need to vigorously popularize,the good faith shopping website own value of ascension,the lag of logistics are in urgent need of improvement,etc.Marketing strategies and Suggestions about the Russian shopping website,mainly summarized as:actively adjust the types of goods to make it conform to the requirements of the locals,highlight the commodity price advantage,further standardize website mechanism,carry out various sales promotion and advertising,change consumer consumption idea,strict controls of product quality,strengthen the network payment system and logistics system,etc.Hope this article can help Russia website operators to better promote the development of shopping website,the Russian website constantly bigger and stronger.