| In recent years, as the market's rapid economic development, market structure and the gradual transition, the Chinese telecom operators are also increasingly fierce competition, the Group's business has become profitable selling three operators, it is in this situation, industrial applications products came into being.How to plan, develop industrial applications projects, how to design, carry out multifaceted cooperation, ensure business vitality, and ultimately allow customers to get a good application, and then develop into a competitive advantage, China Mobile Communications Group has been working the past five years, the direction. In addition, China Mobile Communications Group is also very concerned about the Group's information products business mode. Because a good business model, not only allows businesses to obtain benefits, but also to protect the interests of stakeholders and enthusiasm, especially in the future market competition, the role of mobile operators are no longer confined to the product provider, but also act as industry supply chain management and coordination, he is a core operating system resources. Visible, mobile information products business model of development for mobile operators is essential.China Mobile "card" product in operation for several years, made some of the development, currently has five million users, 879 corporate clients, 86,000 active users. "Card" service not only to achieve a high degree of user acceptance has reached a certain economic benefits. However, the Chinese mobile industry applications in practice, has made some achievements, but the product of the overall operation of the system is still a certain lack of theoretical support. So. In this paper, the industry's business model research applications, and product-specific "card" business model analysis of the status summary, which is the industry's business model research applications to provide reference information.In this paper, through the relevant theory and the value chain, business model research to find a "card" business model of the theoretical basis; based on China Mobile's "card" status of the product business model, the use of SWOT analysis and PESTEL analysis, are summarized There are shortcomings in the business model, and thus issues related to countermeasures, to tap the business model innovation. China Mobile "card" business model to optimize the design in the following areas:First, China Mobile should be based on "card" the actual needs of the user group situation, clearly the main push the group category, the market continued to do so deeply and thoroughly, and provide supporting fine marketing strategy.Second, the "card" products to carry out technological innovation, and convenient services to improve the ability to improve product features, so that the formation of an industry the size of the market, truly a multi-purpose card, smart card use.Third, the development of scientific and rational co-management system, led by China Mobile, the leading group composed of partners, establish and improve the incentive system, making between stakeholders can be active and effective cooperation.Fourth, the establishment of profit model, through the establishment of cost models, revenue models and cost of investment return period, to determine the China Mobile "card" market investment need to understand the cost recovery period, and through the effective means of reducing recovery time, which is "a cartoon "The market has a direct economic benefits. |
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