Study On The Development Strategy Of A Water Group Based On Industry Chain

Due to the formation of the administrative monopoly characteristics of the water industry in China, the industry concentration degree is low, and the size of the industry has become a significant feature of the water industry in China. With the gradual opening of China’s urban water market, the regional monopoly of the water industry has gradually been broken, and water companies are facing more and more fierce market competition environment. How to make use of A water group’s own advantages, through cross regional integration, bigger and stronger; at the same time in the case of the main industry, through mergers and acquisitions, to build from raw water to sludge disposal of the entire water industry chain. Will be the main problem of the future development strategy of A water group.This paper analyzes the external environment and internal environment of A water group by means of PEST model, enterprise value chain analysis, key factor analysis, key management function analysis, internal interview and questionnaire. Based on the evaluation of the scale of the overall development strategy, SO strategy as the group development strategy of A water group, formulated the A water group’s "integrated development strategy", through a main diversified business development system, open up and deep development of water as the core of consumer products and service system; the core of waste power generation and hazardous waste disposal, and gradually derived environmental protection industry chain.After the strategic plan is formulated, the development measures are put forward according to the four levels of business system, and the corresponding business segments are developed according to the overall strategy and development goals. In order to cooperate with the strategy, based on the current situation of functional management problems, for the group control, human resource management, technology research and development and corporate culture building four aspects of management functions to make a corresponding management plan.