The Diagnosis Of X Star Laptops For Marketing Strategy In Heilongjiang Province

China is the world's laptop market grew most rapidly one of the countries. According to statistics,2009, the sales of computers in China for 297,78 million sets, and among them, laptop sales, accounts for about 957.2 million for the total sales 32.1%. One estimate,2011, domestic laptop sales are expected to 18% of growth, the next five years, laptop computer products is expected to account for more than60% of share.The high-speed development of the China market in the background, how to grasp the market opportunity, controlling China's market advantage position, is each big laptop manufacturers of common goals. China is known for her massive land, the district difference is bigger. Each region has its own unique characteristic, therefore, relative to each different region also should take different marketing strategy combinations.This paper X star laptops marketing strategies in Heilongjiang Province market are analyzed and the diagnosis. Use PSET model and Michal Porter's Five Forces Model for X star notebook, the internal and external environment is analyzed, and run for 4Ps classics marketing theory of star laptop computer marketing strategy elements analyses. And then put forward the corresponding marketing improvement countermeasures.This paper for X star notebook electric brains in Heilongjiang Province marketing strategy with strong practical significance. Meanwhile, for many of the same in the fierce competition in the international stage of notebook computer enterprise, market in China, will have a certain significance.