The Study On Dell Laptop Computer In Shenyang Market Development

Different from the target market of TV sets and refrigerators, the market of laptop computers bears such characters as more refined segmentation in consumers, more scientific recognition of consumers and relatively single sales channels. As there are many production enterprises in the narrow and small business market, competition in this industry is becoming increasingly fierce. Winning the market competition, enterprises must constantly improve their products brand images, and adopt a series of market approaches so that they may make their market development adapts to the characteristics of the laptop computer market. Therefore, they may achieve good market sale performance. As Liaoning province, the old industrial base in Northeast China, develops well in its economy, there is large demand in laptop computers. In Shenyang, the provincial capital of Liaoning, with its population density and its population mobility big, the demand in laptop computers is also large. If it intends to expand Liaoning market share of a dell laptop computer, Dell (China) company must first occupy Shenyang market. However, recent sales results show that the company marketing method can't inspire consumer to spend enthusiasm, and dell laptop sales performance do not reach the desired effect. To gain a firm foothold in Shenyang area, and to realize the expected sales profit, Dell (China) company must carefully review the enterprise's marketing tool, and reflect whether the enterprise marketing strategy is correct or not.Firstly, this paper makes a brief introduction to the Dell laptop computer. Through reflection on the market development of dell laptop in Shenyang, this paper summarizes the problems existing in the development of Shenyang market. The promotion form and content is single, marketing channel can't adapt to the product sales, products are priced too high, and sales team lack product knowledge. Secondly, through the analysis of notebook computer market in Shenyang, this paper summarizes the laptop market characteristics in this area. And combining with practical experience, this paper puts forward the proposals, which include enriching promotion form and content, strengthening management in product marketing channel, taking the discount pricing strategy, perfecting sales personnel training and management strategy. Finally, this paper explicitly states the specific security measures in Shenyang dell laptop computer market development.Through composing this paper, it is expected to help dell (China) company to expand their laptop market in Shenyang, and to improve their competitive strength, so that dell (China) company may lay a solid foundation the future fierce market competition.