The Development Of The Experience Tourism In Less Developed Areas

The experience tourism of village is based on the connotation of the primitive ecology, the agricultural production and the village life. It can be presented as tourism activities. This can not only meet citizens'needs of back to nature and tradition, but also promote the adjustment of agricultural structure, the income of farmers, the stable development of countries. The experience economy with the characteristic of sparkplugging customers to experience has received the attention of many scholars and aroused widespread attention in the academic community. The experience is becoming a new source of value. So, the development of the experience tourism in village has upsurged quickly in our country. But now, the development of the experience tourism in less developed areas of our country still has some problems. As the less developed areas are short of systemic researches. For example, most of them are less of themes, the value of experience is very low, the space of experience is quite narrow. Those customers barely get concentrated and depth experience which leads to a big waste of their input and will not get the result they want. The development of experience tourism has faced many difficulties. At the same time, it is hard to open up or create the tourist environment.The text is in view of this background, based on the theories of experience economy, with the research on the relationship among experience economy, experience and the exploit of tourism products. It puts forward the development models for those less development areas——make the sight which has the characteristics of experience as the basis, the unique experience of the tourists as its aim, and use the means of experiment to plan a tourist product. At last, it takes the experience tourism in Jingxian, Anhui as an example for empirical research to advance the system framework of innovation in less developed areas. In the meanwhile, it expatiates the development conception of tourist products which is designed in experience.This paper can be departed into five parts:the first part was the introduction——a summary of the research background and significance, contents and methods. The second part analyzed the present situation of experience tourism in villages. And it tells us that the development of experience tourism products are the trade in the future. It discusses in the first step about the present situation and the problems it has in the third part. In the fourth part, it emphasizes on the technic of exploiting the experience tourism in those less developed areas, which also brings forward the exploitation principle, methods and types. The last part is the solid evidence part of the paper. It takes the example of Jingxian in Anhui province, expatiated the development conception of tourist products which was designed in experience, which can be used for reference for the similar development of experience tourism and to be extended. Finally, during the summary of this research, the author considers that it still has many problems about the exploitation of the experience tourism products needed to be explored in those less developed areas. Otherwise, author wants to attract more specialists' and scholars' attention on this problem. Hoping the text may be a reference for government decision-making departments and private businesses in development of tourism in village. Also, author wants to contribute his/her little strength in solving the agriculture-related problems and the construction of new rural.