| Both domestic and international, the industry of real estate has always been the people's livelihood, and when applied to real estate financial intermediation, its complexity and innovation causes the attention of many academics and businessmen. With the context of REITs institutional innovation in China and the adapt to the development of financial markets, the trust companies are active in real estate finance products in innovative research which is their innovative approach and strategic planning priorities.Trust companies between real estate industry and banks and investors use appropriate financial products to make real estate assets return to the real estate investment trust form of introduction, this is the trend of the real estate trust sector innovation. Western Trust & Investment Company has considerable influence in western China, so it is important to be active in the innovation of financial products in the real estate. This article based on this analyzes the advantages and disadvantages in the historical conditions of the Western Trust Company; and then contrast the Western Trust & Investment Company and those has introduced REITs to establish real estate investment trust model for the company; after that coming the analysis on the role played by the Western analysis of the role played by the trust company with the investors; Finally, discuss the risk and its avoidance caused by the REITs business and possible measures for the company to carry out.In this paper proposes perfect measures with the principal - agent model as the theoretical basis and by comparing with related domestic advanced cases for the real estate investment trust innovation of the Western Trust & Investment Company. Particularly it has discussed in details in relation to the introduction of REITs and the operation of the Western Trust & Investment Company role-playing on how to conduct risk control. It must have reference value for other enterprises. |
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