Corporate Choice Of Technological Innovation Strategy Based On Low-carbon Economy

With the Davos Forum held in 2011, China began to implement a low-carbon growth path, and in order to achieve"The Twelfth Five-Year Guideline"emission reduction targets, more and more emphasis on the development of green business growth strategy. The long-term sustainable development of enterprises need to continue to engage in green technology innovation activities, which need to recognize the firm's environment, the correct evaluation of green technology innovation capability of enterprises, and on this basis, found its own characteristics to develop green technology innovation strategy.This paper aims to analyze the current development status of China's low-carbon economy, enterprises. Then it elaborates the necessity of adapting green technological innovation in enterprise. And further it illustrates the measures should be taken to response to low-carbon transition. The research process includes two aspects: first, by analyzing Low-carbon economy on the impact of technological innovation. After that, it analyzes the environment of adapting green technological innovation, and it gives the four strategies of green technological innovation, and builds the evaluating of green technological innovation in enterprises. Second, based on the determination of the index and evaluation system, build green technology enterprises strategic choice model based on BP neural network model. Finally, it takes an enterprise as an example and conducts a substantial evidence research.The methodology of the research is: according to the needs of the research targets and contents, this research builds an evaluating model by using both quantitative and qualitative analysis, and combine with the BP neural network build evaluation model; also, in segments of this paper, the research collects significant facts, descriptions of point views, and data for demonstrating through fieldworks in correlative companies.How to objective and quantitative evaluate the green technical innovation capability for businesses has important significance that the enterprise position and take reasonable strategy to maintain and improve competitive advantage, to get the best economic and social benefits. This paper analyzes the environmental technology innovation strategic choice factors and steps, in order to help enterprises to achieve a more efficient system of environmental technology innovation and it is the innovation point.