The Research Of China Automotive Industry Enterprise M&A Strategy

China auto industry work steadily, has experienced from scratch, from small to large, create, growth and development three historical stages, the current international, the domestic auto market competition is intense, China's overall economic situation is good and the economic development is rapidly, China's auto market is relatively more potential than foreign auto market. But our country auto enterprise overall production technology, technological level is low. As the demand driven of In such a rapid growth in the automotive, Multinational companies to increase their commitment to China, foreign car companies rush to the fore investment into Chinese automobile market. China auto enterprises are faced with internal and external double test, more and more enterprises are facing more and more strict Severe challenges.Under this background, this paper analyzed the Chinese automobile enterprises to cope with several strategies, combined with the Chinese auto enterprises actual situation, studies the China automotive industry enterprise merger and acquisition strategy, expounds China Automotive Industry Enterprise M & A strategic significance. Based on the example of Geely acquired Volvo, introduces the process of merger and acquisition, we introduce and analyze the advantages and problems of merger and acquisition, the method of Geely response processing.The final text of the summary, Elucidate the importance of M & A Strategy, It can make the enterprise has advanced production technology, professionals and other resources, and can achieve the leap of the enterprise in a short time, increase the competitiveness of enterprises. At the same time led to Geely buys case to our enlightenment, China automotive industry enterprise how to fast develop well again, How to learn Geely acquired Volvo experience, combined with their own actual enterprise, Select the suitable merger development strategy, formulate comprehensive plan, waiting for an opportunity to seize the opportunity, To promote the rapid development of China automotive industry enterprise, realize the auto industry big country dream.