S Branch Of Bank Of China Trade Financial Products Marketing Strategy

From the marketing situation of trade financial products in the S branch of the Bank of China, this article makes a systematic research in the marketing strategy of ascension and improvement ,in the base of financial product marketing , service marketing concept and trade and financial products constitute etc in theory, applied in qualitative analysis and quantitative analysis methods.At first, this article summarizes and analyzes the present situation of the trade financial product marketing of domestic and foreign scholars ,and in according to financial product marketing and service marketing concept and related theory of trade financial production, the concept of trade financial production is defined. Then through the bank of China S branch trade financial products marketing situation analysis, on the basis of qualitative analysis, applying the correlation analysis, the method of SWOT analysis, comparative analysis, analysis the macroscopic factors of the affecting of the trade financial product marketing , namely, in social, economic, political and law factors. Then the article analysis the microscopic influence factors, namely with operators, customers, commercial bank itself . And the article analyze the experience of the trade financial product marketing from the advanced foreign Banks, such as American citigroup Bank and Japanese local Bank.Finally, using the above research conclusion, this article puts forward countermeasures with improving the level of the financial product marketing in S branch of Bank of China.