Marketing Strategy Research Of Chinese Electrical Household Appliances Enterprises Developing Middle East Market

Encouraged by "going out" strategy, the investment of Chinese enterprises grow up very quickly in Middle East. We can see the Chinese enterprises every industry, not only consumer goods but also infrastructure now. But, though the Chinese enterprises have done a lot business in Middle East, the Chinese enterprises do little on marketing strategy research there, especially for the Chinese appliance industry. It is primary and plain at all.Middle East market has its unique religious and univocal oil economy, special sales channel and distinctive consumer concept. While the Chinese electrical household appliance enterprise has its outstanding features also. The research about how to expand the Middle East market is still in its initial stage, international research only can give a slightly help to the Chinese enterprises. The Chinese home appliance enterprises'unique characteristics determined its expansion way will be different from Western companies.Based on his long-term experience in the Chinese home appliance industry, the author analysis the situation and problems of the household appliances industry in Middle East market, conclude and provide some targeted and practical marketing strategies for the Chinese home-appliance enterprise about how to develop the Middle East market. It is also expected that the above research will be valuable to the similar industries and enterprises.