Research On Children's Wear Brand In The Middle East Market Markting Strategy Of Shishi

In recent years, with the intensification of market competition, the domestic textile and apparel market, especially the children's clothing market competition is more intense. Therefore, how to further expand our country children's clothing market development space and market development capacity are also a number of regional children's wear brand is thinking and needs to solve the practical problems. In the trend of globalization development, children's wear brand market of international market development for the developer of the children's clothing market in China provides a train of thought and theory researchers. In the international market, with the continuous improvement of children's clothing in the Middle East market demand ability, now has become a new export market of small and medium-sized enterprises in our country, has a great potential for development, but due to religious cultural beliefs, the RMB exchange rate rise, children's wear brand and quality, the influence of children's clothes market in the Middle East is also facing severe challenges. This article is based on this background, based on the analysis of children's clothing market development environment in the Middle East, on the basis of macro and micro environment, children's clothing market consumption characteristics and further defined the Middle East market advantage, and stone lion children's wear brand, for example, the analysis of the Chinese children's wear brand of how to develop the practical international market development strategy.Based on this background, this article first to markets such as PEST, SWOT and STP analysis theory, and the theory of marketing 4 p marketing theory, based on the theory of literature and carding analysis on domestic and foreign scholars for children's clothing market and the Middle East market analysis and development theory to be analyzed. Secondly, analysis of children's clothing in the Middle East market development environment and stone lion children's clothing market development characteristics; Then, this paper combined with the characteristics of stone lion children's wear brand and the development trend of children's clothes market in the Middle East, stone lion children's wear brand in attaches great importance to the market to international market development market positioning strategy and market development strategy. At the same time, using the method of risk analysis, further analysis of the stone lion children's clothing brand development in the Middle East market related risk and coping strategies. Finally, using the method of case analysis, the analysis of the company S and Saudi children's clothing market development characteristics, market development environment, on the basis of analysis of S company in Saudi Arabia for children's clothing market development and market positioning of the STP strategy and 4 p strategy of market development, and comprehensive utilization of the theory analysis way of thinking for S company in Saudi Arabia for further development of children's clothing market marketing strategy optimization ideas and Suggestions are put forward.Based on the above analysis, the main conclusions of this paper are:(1) can be seen from the literature review analysis, at present for the clothing enterprises "going out" research is not much, but as Europe and the United States after the trade barriers of the market and the influence of economic crisis, constantly open up new markets, especially in the Middle East market for clothing enterprises in China have an important significance.(2) China's regional children's wear brand can and must implement the "going out", such ability can further solve the bottleneck problem in the actual development process, to further expand market development potential and market development capacity.(3) from the perspective of a stone lion children's clothing brand development in the Middle East market, its market positioning strategy and market development strategy of taking a comprehensive, integrated analysis of the Middle East and stone lion children's wear brand children's clothing market development characteristics of its own development advantages and disadvantages, so as to measure the cutting system set a relatively reasonable market development strategy.(4) the Chinese children's clothing market the development of the international market, in addition to consider the specific marketing strategy formulation, also need to comprehensive analysis of uncertainty and the risk of the international market, and analysis has been made in advance in order to reduce the risk of market development, improve the efficiency of market development, unceasingly for the market development strategy optimization.