Ningxia Post Cards Business Marketing Strategy

The Chinese postal service greeting card service experiences 20 year development to begin to take shape, and already became the community crowd to celebrate mutually new year, mutually prays for heavenly blessing, the transmit message important carrier, to brings honor to the Chinese nation correspondence culture, the promotion economic development and the harmonious society's construction, is playing day by day the vital role. At the same time, the postal service greeting card has become the postal service letters service an important product, to maintains the letters service is also good the quick development pivotal function. Presently, although all levels of Postal service takes the postal service greeting card marketing work every year the postal service management work key point, but as a result of the traditional postal service management philosophy's fetters and the fetter, the existence marketing idea renewal lag, the marketing organization sets up, the control system be inadequate, perfectly, in marketing utilization market survey, forecast method insufficient science and so on subject matter. How to expand the greeting card use scope, the extension lifetime, continues maintains the greeting card service fast healthy development, becomes question which we can not but think deeply about. To the thorough market, the guidance expend, the assurance customer demand, the innovation greeting card product, the development greeting card function, to complete the post-sale service well, causes the greeting card service to realize the sustainable development, must in the marketing idea, the strategy and strategically carries on the transformation and the consummation. This article takes the object of study take the Ningxia postal service greeting card service, the goal is as the Ningxia postal service greeting card service sustainable, the fast development carries on the marketing strategy and the strategic formulation and implementation. This article through analyzes the Ningxia postal service greeting card service the basic state of play, like marketing existence and so on organization situation, marketing channel situation, marketing system present situation insufficiencies, point out the transformation marketing idea, the formulation science long-term marketing system and the strategy urgency. Then key defers to the market marketing and the hard currency idea, the plan, the formulation conforms to the Ningxia postal service greeting card trade development actual market marketing strategy, has the reference value in the marketing practice.