The Function Analysis Of Post CRM System

After China joined the WTO, China Post faces more market competition. China Post must change its marketing tactics to meet the demand of customer. At the same time, China Post should establish a CRM system to meet the requirements of customer relationship management. This paper will focus on analyzing the function of Post CRM system.Part One introduces the actuality of CRM researching and application. It describes briefly the content of this paper.Part Two introduces briefly the originate background of CRM, the definition of CRM and the connotation of CRM.Part Three analyzes the competition environment of China Post. It indicates the importance of actualizing CRM system in Post.Part Four provides the new marketing tactics for Post marketing, such as data marketing, relationship marketing and one-to-one marketing.Part Five focuses on the function analysis of Post CRM system. And it provides some methods to realize the function, such as ABC analysis method.Part Six introduces the achievement of CRM application. At same time, it indicates that some questions should be paid attention to when Post actualizes CRM system.The last part concludes the researching content of this paper and points that there is some other questions should be researched in the future.