The Research On Strategy Management Of Shenyang Architeture Design Institue

The architectural design industry, it is the service industry which combines intelligence-intensive and knowledge-intensive. It plays a very important role in China economic construction procedure. After China officially entered into WTO, a lot of foreign famous design companies come into Chinese market. It brings a lot of pressure to the domestic design company which is under the process of institutional transition. Shenyang Architectural Design Institute is one of these kinds of institutes under the crucial moment facing a lot of press from inside and outside. On hand, it must face the low price competition strategies from the domestic rivals; on the other hand, it must face the strong technique, capital and management advantages from the famous foreign design company. At this turning point, Shenyang Architectural Design Institute should forget their good records from past, and focus on the competition environment use strategy vision to analyze the problems that they may have. Only through the right strategies, they can find and maintain their competition advantages, and keep the institute good going. This paper uses the strategy management theory and measure to study and analyze the strategy of development of Shenyang Architectural Design Institute formulation and implement.At first this paper summarize and review the strategy management theory, then build the frame of strategy theory. The second, it analyzes the strategy making environment of Shenyang Architectural Design Institute from outside and inside. It adopts Porter's Five-Force Mode highlight analyzes the whole industry competition environment. During the analysis internal organizational factors, they analyze all the resources and abilities when it comes to offer the architectural design service, then it passed the SWOT which summarizes the advantages and disadvantages of Shenyang Architectural Design Institute and the opportunities and the threats they face.According to the conclusion that draw through the analysis of outside and inside environment of company, it will help people to realize the advantages and disadvantages of Shenyang Architectural Design Institute and even the opportunities and threats they face. According to the developing goal of Shenyang Architectural Design Institute, it brings out the strategy that they should take. They also need to formulate the implemented content and control of the enterprise strategy.