Changzhou Unicom WCDMA Network In The Profit Model And Business Strategy Study On

2009 With the third to complete the restructuring of China Telecom, to form China Unicom, China Telecom, China Mobile, the three full-service telecom operators, while the three countries, the company awarded to three different technical standards for third generation mobile communication (referred to as 3G) network licenses, marking the formal entry into the 3G mobile communications era. Countries to China Unicorn's 3G license is issued technical standards WCDMA, the standard is the most mature industry chain, the most widely used 3G standards.3G, for the development of Changzhou, China Unicom, the only face good opportunities for development, but it also faces strong competition pressure and Do to Win, the followers of the industry shift from the industry leader, WCDMA profit model And marketing strategy development is particularly critical.With the completion of restructuring of telecommunications, Changzhou China Unicom to start third-generation WCDMA mobile communication network construction and operation, the paper at this stage of Changzhou China Unicom WCDMA operations research analysis to identify current profit Changzhou China Unicorn's 3G Model and marketing strategy at the shortcomings pointed out that the number of current users in the 3G services rapidly on the scale, data applications rapidly to a higher level of profitability model planning, marketing strategy accompanied by improvements in four major areas:network and tariff reduction in the cost of "fertile"brand and customer communications,3G marketing channel construction, data services applications. Target user group in the subdivision on the basis of improved marketing strategy, avoid duplication of current CDMA network marketing failure error.