Study On The Headquarters Economy Of Dongda Street In Chengdu City

Headquarters Economy is a new city economy structure when one central city of certain regions develops into a certain stage. The corporations set their headquarters in urban centers as the good resource advantage of the central city and distribute the manufacturing base in low-cost surrounding areas, to achieve better resource integration purposes. Through this chain, the headquarters of the corporations in the central city will have better communication platform and the economy of the manufacturing base in the circumjacent area will also develops. Headquarters economy is the inevitable outcome of the globalization and development of regional integration.Chengdu is the central city of western China and a comparatively developed economy center of the inland. As one of the core area and center business district of Chengdu city, Jinjiang is named as "prosperous downtown business district" by the State Department. Among one hundred and seventy-five headquarters in Chengdu of the "world 500 strong enterprises", more than half of them are settled in Jinjiang district. In "the Fourth High-Class Forum of China Headquarters Economy", Jinjiang is named as "the Chinese headquarters economic development practice and research base". Now, Jinjiang district has formed the Service-oriented industrial structure as leading industrial structure. In the construction of major urban and rural pilot area building project "two-axis four" program of Chengdu, Dongda street is confirmed as main-axis of business and finance, the test area plan will strive to create 5.2 km financial street. So far, there are more than 200 financial and intermediary services enterprises settled in Dongda Street, the Financial Street of the area has been taking shape.In this context, this paper take Chengdu financial Avenue-Dongda Street for example, use the main theory of headquarters economy to analysis the cluster and development of financial industry of Chengdu city. Through the research and analysis of headquarters economic examples in both home and abroad and combining with the practical reference for the development of Chengdu, this article is aimed to summarize the experience that Dongda Street can borrow and discuss a viable path for Dongda Street's headquarters economy. During the guarantee of stable economic growth and rapid economic development background, how to accurate positioning, continuous innovation and create influential Chengdu characteristics headquarters economy, is an important subject of the Chengdu economic development.Based on the basic ideas, the Dongda Street headquarters economy development should follow the three principles-"high-standard construction, high-level management, and high quality service" to fully embody the "international finance, Garden city and full of vitality "concept. The Dongda Street should find its clear position by adopting a "government-led and planning, enterprises specific implementation" pattern. Through integrating the resources, increasing the government investment to both soft environment and financial ecological environment, Dongda Street will be a great attraction for both domestic and international corporate headquarters. The Dongda Street headquarters economy will expect a good combing of financial high-end talent, an international financial industry platform and the best financial business in central and western China business axis. The reasonable distribution of industry structure of the Dongda street's headquarters economy will make Dongda financial Street be the highlights in both Chengdu city and the western China area and improve the Competitiveness in the construction of "World Garden City " of Chengdu city.