Research On Pricing Method Of Airport Franchise

In the 21st century, the economic strength of china has gotten phenomenal growth, particularly in the aviation industry. As the operations of domestic airports change from direct operation to active Management, the airport franchise has gradually become one of modes of airport operation and management in China, and has increasingly been used by more and more airports. After the reform of airport localization, in the relationships between civil aviation authority, airlines and airports, there have been significant changes. The implementation of airport franchise is in line with the law and the overall trends of economic development, which is an inevitable requirement of national economic development and the necessary way for civil aviation industry to develop.In China, the enterprise operating of airport is relatively late, specialization as well as market-oriented is not enough, airport franchise is still in the early stages of exploration, and there are a lot of issues such as franchise fees in the establishment of the operation mode. Therefore, with the implemention of franchise mode in the specialization reform of Changchun Longjia airport which is belonged to capital airport Group, this article makes a pricing method for china airport through researching on the existing pricing methods and airport franchise modes at home and abroad, and provides reference for the pricing of suing fee in the implementation of airport franchise.The paper firstly describes and summarizes airport franchise modes at home and abroad and corresponding pricing of franchise fees with the related theoretical analysis. Airport franchise is internationally common, non-aviation business franchise has been adopted by most of airports, and franchise revenue has become an important part of the proceeds of the airport. In china, the implementation of airport franchise is later than that abroad, and mechanisms are relative backward. There are flat fee charges, change fee charges, change fee charges on the base of flat fee charges, charges on per-head basis, and so on, which can be gotten through comparative analysis of the airport franchise mode at home and abroad. Through comparative analysis of these ways, pricing reference can be provided for airport franchises in China.In order to develop appropriate national airport concession pricing methods, this article analysis's problems in existing charging method based on Changchun Longjia airport franchise status, and proposes an airport concession pricing method, cut method. The basic idea of cut method is to develop relation between sales and concession fee. In order to verify the actual feasibility of cut method, the article applies game theory methods verify the reasonableness of cut method, and thinks that cut method applies to the franchise of the airport.Finally, the paper makes corresponding countermeasures and proposals for establishing and perfecting the system of airport concession pricing as well as government oversight of franchising pricing from the point of principal authority and social supervision.