The Gs Franchise Mode Research

Franchising has become the world's fastest growing business model. The model of its "win-win" charm has become popular in today's world of business model. In today's world of business from the development trend, the franchise is not only to achieve the rapid expansion of low-cost business is also a new bright spot.China's franchise starting from the 1990s, due to strong governmentsupport and positive corporate development, now has been taking shape. China's franchise business is becoming the most successful operations, demonstrated strong vitality and expansion of capacity, China's IT education and training sector, the concession business model has become the first educational institution IT business model. To some extent, the franchise model promote IT education and training institutions development in China.According to China's IT training, the development of the industry status quo, the company GS model franchise successfully implemented in the country, this paper from the study of China's franchising model theory start of the franchise through the definition, characteristics and classification of the master, and Franchise and Direct Comparative analysis of operating, the use of economic theory of property rights, the scale of economic theory, professional division of labor, and other theories, to GS companies as the main subjects on China's IT training through the educational institutions of the status of the master, the GS franchise model about the core. The comprehensive analysis, a study by Hsu in the choice of joining the stage, side-by the start-up phase, stage of development, management of the support provided by headquarters, summed up the company GS franchise mode is the successful experience: rigorous review by the Franchising is eligible to join the precondition for the successful and properly handle, the various training centres competing relationship between the franchise is essential, to the success of measures raise brand awareness and influence of the franchise is the key to success, the full implementation of standardized management is successful franchise The guarantee system. CS hopes on the successful experiences of summing up and upgrading of the domestic IT training and education play a point of reference.