| Jilin Province AL Wedding Photography was founded in 2011; the company is headquartered in Changchun, Jilin Province. Address in Chaoyang District, Changchun City, longli Road No. 939. Virtue of their technical superiority, made a brilliant opening performance. Marriage according to the market business in the face of the capital city of the white heat of competition, companies gain an advantage, focus on photography technology, according to the well-known chain enterprises have plans to enter marriage before Changchun, Changchun, the first to enter the market. In this paper the use of marketing theory and tools, based on the research of AL Wedding Photography Co., Ltd. Changchun project target marketing strategy research. In this paper, AL wedding photography marketing situation analysis, based on the Analysis of AL Wedding Photography Limited marketing of the main problems, and ultimately will continue to penetrate through the powerful AL wedding photography wedding photography Ltd advantage point of view, the implementation of clear positive and effective marketing strategies, to seek a breakthrough in the competition.Combination of practical and theoretical basis of this method is in the course of the study, among the first-line study has been insisting status of implementation of promotion policy, the process of finishing materials are summarized and the use of analogy method, benefit from the use of scientific method , so that the measures proposed in this paper are consistent with reality, with the practical operability through a variety of environmental factors on the overall analysis, the marketing method of synchronization, and synchronization in order to establish a variety of marketing methods can be made for sales team and a variety of indicators to measure simultaneously the marketing network .. This incentive measures to modern marketing theory, through the sale of marital status according to the in-depth investigation and analysis, proposed marriage according to Changchun marketing mix strategy and promotional package. This is to promote the AL wedding photos wedding photography Co., Ltd. Changchun marketing efforts, there is an important guiding role.This paper is divided into five chapters:Chapter one Introduction, introduces the high-end photography as a business in Changchun City, Changchun City, AL Wedding Photo Co., Ltd., Changchun wedding photography white heat of competition, AL Wedding Photography Ltd technically focused, well-known wedding photography business in the domestic large-scale market presence before the wedding photos, Changchun, Changchun move faster into the market. AL Co., Ltd. in the wedding photos wedding photography vicious competition in the industry, the industry trough transition, marriage according to the market success of a reasonable relationship to the business of marketing destiny. Can the times, seize the popular elements of marriage according to the market, the overall orderly development of marketing strategies, determine the company's destiny.This paper wedding photography in Changchun City, AL Co., Ltd. The case for systematic analysis and research, not only for the enterprise has certain significance, while the local wedding business development has certain reference significance. It is in this context for the writing of this paper. This chapter also describes the content of research papers as well as the main method of this paper.The second chapter briefly describes the Changchun City, AL Wedding Photo Co., marketing status and problems. Co., Changchun City, AL wedding photography company will spread the true image of love as a corporate mission, pursue brand marketing, cultural marketing, regional marketing, information marketing, full marketing, professional marketing concept, and provide consumers with noble, natural, fresh, healthy marriage according to the product. Paper pointed out that in the marketing process, due to organizational structure and personnel problems caused by irrational poor communication. Workflow process cumbersome, affecting the smooth and effective solution to the problem. Lack of systematic marketing, corporate brand development is not conducive to the image.Chapter three use of SWOT analysis theory Changchun Co. AL wedding photography to analyze the marketing environment. That AL Wedding Photo Co., internal strengths and weaknesses, external opportunities and threats. AL Wedding Photography Limited strengths and weaknesses analysis, mainly focused on their own strength and their comparison with competitors, and opportunities and threats analysis will focus on the external environment changes and the possible impact on the enterprise. Changchun City wedding photography while supply and demand conditions and consumer groups to conduct a detailed analysis of demand characteristics. Pointed out that enterprises should make full use of its advantages, avoid weaknesses, and seize the opportunity to avoid external threats, internal strengths and external opportunities to find a strategic fit window, to better meet the needs of the target market.Chapter four is on the basis of the preliminary analysis, AL Wedding Photography Limited research the target market strategies. AL Wedding Photo Co., Ltd. through the various factors into account to determine the AL Wedding Photography Limited selection of target market strategy: market segmentation strategy - different marketing. AL Wedding Photo Co., the target market for precise positioning, AL Wedding Photo Co., positioning work, in a certain sense is the market's discovery process. Positioning itself is not a competitive advantage, but the exact market position to form a competitive advantage, and ultimately led to the real estate business differentiated marketing strategy goals. Success depends on the positioning of the effectiveness of targeted communication, effective communication in order to facilitate the positioning of consumer recognition. AL Wedding Photo Co., Ltd. from the technical aspect, the formulation of effective, more profitable to meet consumer demand for product strategy, pricing strategy, channel strategy and marketing strategies for wedding photography Co., AL and gradually grow into market leaders lay the foundation.Chapter five Research Co., AL wedding photography target marketing strategies to implement protection. In developing the marketing strategy process, only the resources needed to implement the strategy to match with the strategic activities in order to better implementation of the marketing strategy, therefore, AL wedding photography to enhance the market competitiveness Co., the allocation of resources and protection measures the corresponding countermeasures and suggestions. |
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