U&I High-end Wedding Hall Marketing Strategy Exploration

The level of economic development has been increasing,and the people's income level is also rising.Under this support,the people's consumption concept has also gradually changed,from the past to pursue the basic life guarantee to the current pursuit of fashion.Following this trend,young people pay more and more attention to wedding dresses in the process of marriage.This directly promotes the rapid development of wedding dress industry in China,and the output value of wedding dress industry exceeds 100 billion yuan.U&I high-end wedding hall is the first international brand wedding dress and dress integration store in Nanchang.It brings together many international brands such as Moncheri,David Tutera,Australia Sophia Tolli,Italy Nicole,South Korea KOO JA YEON,Turkey Tarik,children's wear,etc.The external face of fierce market competition,U&I high-end wedding hall in urgent need of objective analysis of their advantages and disadvantages,the comprehensive evaluation of internal and external environment,in line with the development of the studio development marketing strategy,enhance the brand influence and enhance their competitiveness and expand their development space.How to maintain the advantage in the wedding dress industry and get the leading position of the industry,occupy the initiative in the rapid development of the market,gain greater market share,and strengthen the internal management of the studio,are all problems that the studio operators need to consider.The purpose of this paper is to U&I high-end wedding hall,using the SWOT analysis method to analyze the internal and external environment of U&I high-end wedding hall and so on,grasp the development advantages and opportunities,as far as possible to avoid weaknesses and threats,and then choose the suitable marketing strategy of high-end wedding hall U&I.Product strategy,focus on the needs of the target market changes,enhance the exposure and publicity of the studio and product brand,and improve the quality of products and services.In terms of price strategy,the studio should adjust price strategy flexibly with market and industry trends to adapt to market changes and development.On the promotion strategy,we should optimize the way of promotion and publicity,and promote the promotion of online promotion.In the channel strategy,we pay more attention to the diversification.