| Ship agency business is an important part of the shipping industry. Ship transport ship agency business is the main competition agency, shipping agency competitive strength is directly related to a country or shipping agency industry rise and fall. The current ship agent ship on behalf of the enterprise market, increasing competition, if you want to maintain the ship agency business to survive on the market, access to sustainable development, shipping agency enterprises to improve competitiveness of enterprises. Therefore, how an objective understanding of the joint with the ship on behalf of their own competitiveness and shipping agency business through joint long-term planning to improve their competitiveness on behalf of the joint shipping company to be involved in strategic planning focus.This paper studies the following:(1) through competitive theory, this paper should be from the ship on behalf of that enterprise value competitiveness, business competitiveness and shipping on behalf of the ship on behalf of the competitiveness of enterprises unique objective of the three ships Tianjin agency to evaluate the competitiveness of enterprises.(2) In this paper, the objective of joint shipping agency enterprise to evaluate the competitiveness of the process, the index selection process to fully consider the selection of the main table set using a combination of qualitative and quantitative principles, the values of the weights is the use of expert scoring quantitative method to determine, so as to avoid the weight caused by the subjective evaluation results to determine the distortion.(3) the use of fuzzy comprehensive evaluation of joint shipping agency to evaluate the competitiveness of enterprises, found that the combined market share of shipping agency enterprise is to determine the competitiveness of enterprises is still an important factor, but not the determining factor. Joint shipping agency enterprise customers scale competitiveness, market adaptability, strategic management, service quality, information management, stability and growth indicators is also very important factor.(4) Based on combined shipping agency business of the actual situation, competition for joint shipping agency business advice to improve the competitiveness of enterprises. Recommended to strengthen the joint shipping agency enterprise marketing management, the use of product strategy, pricing strategy, sales channel strategy, marketing strategy, services marketing strategies marketing strategy; refine services, optimizing content, to understand customer needs, improve targeted services, establish and improve service innovative mechanisms, to strengthen the job competition, improve service quality combined shipping on behalf of the enterprise; ship on behalf of the company to speed up joint training. |
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