| With the trend of the integration of the world economy will continue to strengthen,between the enterprises all over the world competition is becoming more intense,traditional enterprise competition model has been far from enough to meet the competing demands of modern business enterprise.So,for multinational corporations must should pay attention to cultivate and develop core competitiveness.The core competitiveness is has evolved in the long process of development of a country or an enterprise and the is a kind of intangible wealth of far-reaching influence,core competence thoroughly implement the enterprise production and management and market strategy,to the enterprise smoothly market competition and maintain competitive advantage has a key role.Union Shipping of Thailand is a Thai The typical representative of Chinese shipping enterprises,over the years,the company has been carried out in shipping business development and construction,and continuously made new progress,but with the continuous development of the world marke,increasing competition between shipping companies in many countries,Thailand joint shipping company and the world of the national shipping company in the competition in technology,equipment,the quality of personnel and other aspects still exist great gap.For Thailand joint shipping company,in the existing resource base by knowledge and skills of the for a successful core competitiveness construction is very important.In view of the current development situation of must to increase the company's core competence To cultivate and construct the investment,make the entire firm in the shipping market competition to maintain the long-term stability of the competitive advantage.This paper is divided into six parts,the first part is the introduction,mainly introduces the research background and the significance of this paper.The second part is the literature review,which mainly introduces the core competence and the core competitiveness of shipping enterprises,as well as the definition of the core competitiveness and the core competence evaluation.The third part is the research design and data collection and collation.This paper introduces the research question and the model.The data of this paper mainly comes from the websites of the Thai Maritime Industry Association,the public financial statements of the shipping companies,the relevant research literature and public reports,As the basis for later research.The fourth part is the core of this paper,mainly from two aspects.First of all,qualitative research mainly uses SWOT analysis method and value chain analysis to analyze the internal and external environment of the combined maritime transportation and the competitive environment of the company to identify the factors that affect the competitiveness of maritime transport as the basis of quantitative analysis;Secondly,the quantitative analysis part,Principal component analysis method,the paper analyzes the operational status of United Shipping in the past eight years,and hopes to identify the main factors that affect the operation of the company,and accordingly improve accordingly.The fifth part is the research conclusion and management suggestion of this paper.The sixth part is the summary and prospect of this paper,mainly to explain the shortcomings and innovation of this paper and the future research direction.The conclusion of this paper is as follows:Firstly,from the outside,with the development of the shipping enterprises in developing countries in the Asia-Pacific region and the supportive policies of the local governments,the competition of the United Airlines becomes more and more intense.From the internal point of view,the company's fleet size and other hardware facilities continue to strengthen;cost control capacity has declined,continue to erode its profits;talent structure,the company's senior technical personnel accounted for a large,its research and development and technology Improvement has a positive effect.Qualitative analysis of the analysis,the paper that the physical,human resources,innovation,financial and other factors on the joint shipping company's core competitiveness has a great contribution.Secondly,from 2007 to 2014,the analysis of the competitiveness of the United Shipping Company,although the impact of various factors in different years,but from the overall strength,the strength of the United Shipping Company's competitiveness is increasing year by year.From the horizontal comparison,the company's financial performance and R&D investment and market efficiency of the performance of the better;in the longitudinal comparison of fleet size and structure and financial performance of the operation performed well.Then,based on the analysis of the internal and external environment changes,this paper analyzes the evolvement of the core competence of the United Shipping Company by combining the PEST analysis method with Porter's "Five Force Model".Favorable changes in the external environment is the hinterland of the rapid economic development and the trend of government regulation to relax the joint maritime transport combined with other industries to expand their own scale and enhance their own strength.The disadvantage of the external environment is the intensification of competition in recent years,as well as land and air transport and other alternatives.Increased the survival of the maritime industry difficulties.Shipping industry in the face of the threat of other modes of transport can not hinder the development of other transport industry,only from their own perspective to improve competition,such as more efficient cost control and provide personalized service methods.After analyzing the evolution of the competitive environment,this paper analyzes the evolving path of the combined maritime transport,and points out that the evolution path of the United Shipping Company is mainly based on the road of expansion mode expansion,low-cost operation,relatively stable market share and high efficiency Market operation and innovation of the road.Finally,according to the qualitative analysis and quantitative analysis and the evolution of the core competitiveness of the conclusion that the paper should be from the above four aspects to further improve the core competitiveness of the combined maritime fleet size,the appropriate control,combined with modern and Internet Technology,service capabilities will be further enhanced;financial operations,continue to strengthen the cost of control,and strengthen financial risk awareness;market operations,changing thinking,enhance operational capacity;R&D investment and innovation should continue to force.This paper holds that in the future research,scholars can carry out the following two aspects of research:(1)the core competitiveness of shipping enterprises and their evaluation to make a standardized integration study.(2)With the rise of China,the rise of China's Southeast Asian shipping companies can bring opportunities and challenges to study. |
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