Competitiveness Of Tianjin Ocean Shipping Agency

Shipping Agency Tianjin shipping business is an important part. Shipping agency shipping agent transportation business is the main competition in the market, the competitiveness of shipping agency ball children is directly related to the strength of a country or region rise and fall of the ship agency business. Current shipping agency market, increasing competition, to gain a firm foothold on the ship agent to obtain sustainable development, shipping agency business must have a super-competitive. Therefore, how to understand and improve their competitiveness, is placed in front of the ship agency business managers as a major issue.This mainly includes the following:(1) Through the competitiveness of the theoretical research, this paper argues that the value from the ship on behalf of the competitiveness of enterprises, the ship on behalf of the ship on behalf of the competitiveness of enterprises and the competitiveness of enterprises unique perspective to evaluate the three sets of Tianjin shipping agency business competitiveness.(2) This ship agency in Tianjin for the evaluation of the competitiveness of enterprises, indicators were selected due to a combination of qualitative and quantitative indicators, the weight value is a quantitative method using expert scoring determined fundamentally subjective evaluation to avoid the possible disadvantages.(3) Fuzzy comprehensive evaluation of the Tianjin shipping agency to evaluate the competitiveness of enterprises, found that enterprises in Tianjin shipping agency market share in determining the competitiveness of enterprises is still an important factor, but not the determining factor. Tianjin size of ship agency business clients competitiveness, market adaptability, strategic management, service quality, information management and growth of stability such indicators is also very important factors.(4) This according to the characteristics of enterprises in Tianjin shipping agency, shipping agency business to Tianjin, enhancing the competitiveness of some suggestions. Tianjin shipping agency business proposals to strengthen marketing management, use of product strategy, pricing strategy, sales channel strategy, marketing strategy, services marketing strategies marketing strategy; refined service, optimize content, understand customer needs, service improvements targeted to establish and improve the services innovative mechanisms, strengthen job competition and improve service quality in Tianjin ship on behalf of the enterprise; Speed up the ship on behalf of the company personnel. Tianjin shipping agency business to achieve improved competitiveness and achieve sustainable development.