L Company's E-commerce B2B Marketing Strategy

E-commerce is currently marketing one of the most popular words, this model now emerging e-commerce, applications continue to widespread, more and more are all types and size of the enterprise applications industry practice, but the small and medium sized electronic components trade enterprises are still carrying out the traditional business model and operates in order to distributor, regional agents, three agents, or store-based multi-level channels, the use of people face to face transaction. And such traditional marketing concepts, tools, methods can not adapt to rapidly changing mood of the market economy requirements.Electronic components trading enterprises are to achieve sustainable development, we must adapt to the new situation of market economic development, updating the concept of marketing to strengthen the theoretical study of the marketing mix and explore new marketing mix strategy, worked out their own development innovative marketing strategies, gradually, a long-term development of e-commerce mechanism. L is a typical small electronic components trading company, its mode of operation and marketing of small and medium size trading company in general the typical characteristics of L Therefore, the company's B2B marketing strategy, both in theory and practice levels of the relevant types of enterprises universal significance.In this paper, the development of e-business model based on the combination of marketing management theory and small and medium sized companies such L electronic components business to provide appropriate combination of e-commerce marketing strategy and future development of practical optimization. Thesis, qualitative analysis, analysis of e-commerce trends and competitive landscape, L status of e-business marketing, and in a clear and logical analysis of the expression levels of distinct principle, method of induction and deduction through the layers of the company's e-commerce B2B L Describe the marketing strategy to discuss relevant issues, appropriate to introduce the relevant solutions.L through research found that small and medium sized companies as an example of electronic components trading company, although the financial strength, technical capabilities and so inadequate conditions, but does not mean not to participate in and use of the Internet, online marketing, as long as customer demand, product Characteristics, so a thorough competitor research, product, price, place and promotion strategies based on the characteristics of B2B marketing, effective matching and adjustment, is entirely possible to play the enterprise flexibility, rapid decision-making and other characteristics, in the electronic B2B business to explore a field of new marketing path.