The Postal Savings Bank Of China In HrBin Services Marketing System Research

Marketing is the Bank banking services to meet customer demand, to serve as a means of financial products sold to customers of various business activities. Many foreign commercial banks are trying to adjust the service-oriented marketing, bank marketing system and marketing focus. Postal Savings Bank as an emerging city commercial banks, due to low starting point, the hardware facilities are obsolete, not strong sense of service and other factors, competition in the market face a very unfavorable situation, the need to enhance their own capabilities through service marketing, in the fierce market competition to occupy a favorable position.This marketing system from the start of service at home and abroad, leads to the Postal Savings Bank branches in Harbin, service marketing system status, analyzes the Postal Savings Bank branches in Harbin, service marketing system and influencing factors, by analyzing the Postal Savings Bank branches in Harbin system, organizational structure, management, system of specific practices, reveals the Postal Savings Bank in the service marketing problems and to analyze its causes, and then to the Postal Savings Bank branches in Harbin service measures put forward a sound marketing system, and finally discusses Postal Savings Bank branches in Harbin, the implementation of safeguard measures service marketing system.