The Study On A Work Service Marketing Innovation The Postal Savings Bank Chinese

The customer is the driving force of development, the bank at this stage, more and more commercial banks are willing to meet customer demand point of view to improve their competitiveness, which improve the marketing strategy is one of the important ways. However, the bank outlets service at present, there exist many problems, such as the marketing organization is relatively rigid, has not yet been established, the lack of talent and so on. But the bank outlets, with the rapid development of the information age, network advantage gradually weakened, and the outlets of the bank’s business growth is an inestimable role. Therefore, in order to promote the steady growth of the banking business, to prevent the weakening of bank outlets advantage, it is necessary to service marketing outlets transformation.Postal savings A City branch of the postal savings bank of Chinese is located in A City branch, which has many urgent need to improve the place in network construction. With the rapid development of social economy, enterprise financial services saturation, strengthen the postal savings bank outlets transformation of marketing research has become the bottleneck of the development of A City branch of the postal savings to be cracked. Therefore, this paper is mainly to promote the transformation of the postal savings bank network service for the purpose, current situation of postal savings outlets business, A City branch of the existing problems, influencing factors such as a full range of research, and from the three aspects of service, product, organization, service innovation of the proposed targeted measures, the hope can to promote the development of the postal savings business of A branch, and provide a reference for other small and medium-sized enterprises of our country Small and micro businesses financial service innovation.The research contents of this paper are as follows:first, the introduction part, mainly introduces the research background, significance, content, technical route and so on; the second part present situation of A branch of the postal savings Chinese marketing analysis, mainly on the marketing situation analysis; the third part is the application part of the service marketing strategy based on A transformation Chinese postal branch; fourth is the service marketing strategy of the transformation of some security measures, to ensure the marketing idea, business process, organization and management, to ensure that quality of service guarantee, guarantee and information technology to ensure the target market to start, to ensure that the service marketing transformation strategy implemented; the fifth part is the conclusion, a brief summary of the results of this study.