Research On The Improvement Of Mobile Internet Enterprises Competence

The first decade of the 21st century is the rapid developing decade of the Internet Industry and Mobile Telecommunication Industry, and the second is the rising decade of the Mobile Internet Industry (MII), which is the combination of the previous two industries. However, in recent academic research of MII, there are lack of comprehensiveness, systematicness, and rigorous analysis. In addition, there are fewer researches on the competence of Mobile Internet Enterprise (MIE). Meanwhile, in the fields of enterprise competence, although the research systems are comprehensive, there is also lack of systematic research of emerging economies.Firstly, this paper illustrates the existing academic research of MII and enterprise competence at home and abroad. Then, beginning with the development of MII, the paper states MII's connotation, and divides MIE into four types. Successively, the paper analyzes users'structures, the behaviors and habits, the psychological effects, the needs, and some other users'data of MIE. After that, the profit models of the four types of MIE are presented in detail, and also these models are evaluated. At last, the paper analyzes the advantages and disadvantages of enterprise competence of MIE in current situation.On the basis of the comprehensive introduction to this emerging economy of MII, the paper divides the influencing factors of improving enterprise competence into two categories: the internal dimension and the external structure. By establishing their respective models, the internal and external influencing factors are divided. After this division, the influencing factors are further subdivided, in order to find all the factors influencing the improvement of enterprise competence of MIE.In order to quickly seek the fundamental way of improving enterprise competence of MIE among so many influencing factors, the paper analyzes the key problems in the process of improvement, and states the goals and principals of improving enterprise competence. Based on the analysis, the concept of Industrial Ecosystem is put forward. It is considered that in this paper, the Mode of Industrial Ecosystem is the fundamental way of improving enterprise competence of MIE. After the theoretical research, three global enterprises are used as cases to illustrate their respective Mode of Industrial Ecosystem, which are the supplementary applications of the theoretical analysis. After the research of influencing factors and fundamental way, the paper introduces the reasons, the objectives, and the principles of quantitative analysis, just through the Gray Relation Analysis (GRA). Then, the major steps of GRA are stated in details in this paper, and the previous influencing factors and fundamental way are used as leading indictors to evaluate and rank three famous domestic MIEs:China Mobile, China Unicom and China Telecom.As a complement to the research of influencing factors and improving ways of enterprise competence of MIE, the paper finally analyzes the internal and external safeguard measures of improving competence from the view of MIEs themselves, and tries their best to develop the Mode of Industrial Ecosystem.