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Study On Telecom Carrier's Business Model Of Mobile Internet

Posted on:2010-10-22Degree:DoctorType:Dissertation
Country:ChinaCandidate:G G LiFull Text:PDF
GTID:1119360278465412Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
With the increasing development of information communication technology and the greatly competition among the telecom carriers, mobile internet has become a key factor to telecom carriers to obtain competitive advantage. Successful business model will greatly facilitate the development of mobile internet. Telecom carriers need innovated business model to adapt to the development of mobile internet. This paper bases on the theories such as business model, industry value chain, game theory. It combines with the characteristics of telecom carriers and mobile internet to study the suitable way to operate mobile internet better from the angle of telecom carriers.The main contents of this paper include four parts.Part III: Through empirical research, this paper reveals some factors which influence the development of mobile internet to build analysis framework of business model. The strategic and operation business model should be included in the framework is proposed.Part III: Based on the cost-revenue of neo-classical economics, it proposes that telecom carriers are the core of industrial chain. Telecom carriers should be the coordinator in the whole industrial chain. How to cooperate telecom carriers with terminal providers and content providers is also mentioned in this paper.Part III: Telecom carriers' revenue sources model should include the three following cores: the transmission, content and the service quality. The principles of the division of earning about mobile internet are also proposed in this paper.Part V: Firstly, this paper analyses service model, organization model and channel model. The models of basic product and switchboard are two main mobile internet business models. It points out that telecom carrier should implement the internal market on organization innovation. Finally, it uses game theory to structure model to study on the level channel conflict and the vertical channel conflict, in succession, the corresponding responses are given.Innovation of this paper includes three parts.Part I: Through empirical research, it reveals some factors which influence the development of mobile internet and builds analysis framework of business model firstly.Part II: Based on the cost-revenue of neo-classical economics, this paper points out that telecom carriers are the core in the whole industrial chain.Part III: The notion of internal market is applied to analysis organization innovation of telecom carriers.
Keywords/Search Tags:mobile internet, business model, industrial value chain, profit model, organization model
PDF Full Text Request
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