Research On Internationalization Development Strategy Of Shipping Industry Enterprise In China

Shipping industry is for water traffic, Marine development and national defense construction provides comprehensive industry of modern technical equipment. It is for steel, chemical, textile, equipment manufacturing, electronic information and other key industry development has stronger impetus function in March,2009,The state council promulgated the "Shipping industry adjust and revitalization plan", pointed out that China shipbuilding industry is in the key period from big to powerful. And this planning to consolidate and enhance the international status of China shipbuilding industry, to promote national fast yet steady economic development, has important strategic significance.This paper takes the theory research and the method of combining empirical analysis, contrast analysis, the method of quantitative analysis and qualitative analysis combining analyzes China shipping industry enterprise internationalization development strategy. Firstly, this thesis profiles the background, purpose and significance of general strategy of China shipbuilding industry enterprise internationalization development. Pointed out the importance and necessity of China shipbuilding industry enterprise internationalization development. On the base of the China shipping industry enterprise internationalization development strategy definition, this paper analyzes the shipping industry enterprise internationalization development of internal and external environment and SWOT matrix. And then determine the China shipping industry enterprise internationalization development strategy and applicable conditions and established a performance evaluation system and development strategy into assurance.