Case Study On Change Of Sales Strategy In DSC

On the rise of the products homogenization trend and extremely keen competition among the enterprises today, marketing strategy has become the key element for the enterprise to access the success. With the rapid developing of the economy in China, every economic field and industry are advancing day by day. Therefore, in such high speed development background, the marketing strategy of the enterprise has to be changed and adjusted timely to suit for the industry's competition environment and the enterprise's overall strategy. Only in this way, could the enterprise maintain the vitality and become the forever winner in the competition.With the increasing growth in the living standard, and the market opening to the foreign capital, together with the economic policy of expanding the domestic demand, and the rapid boosting urban and rural integration, the supermarket chain store retail business are developing fast in China. DSC is a professional company in supermarket freezing and refrigerating showcase. As a leading company in the line, DSC is also experiencing the fast developing process. However, the invariable sales policy in DSC starts to weaken and the signs of market crisis are now emerging.This paper takes the DSC Company as the research objects. First, the paper starts with the two cases occurred recently in DSC, revealing the defects of the DSC's regional core sales policy running for 17 years in the current competition environment. Second, the paper concentrates on finding the root of the problems by study and analysis on the revealing problems. Third, combining the market competition environment and the overall strategies of DSC, the paper states how to find a solution to adjust the single regional core sales strategy to the combination of the regional core and key customer strategy. Finally, the paper summarizes the study meaning of the subjects and the future prospects.