Study On Market Segmentation And Positioning Of RMB Wealth Management Products Of ICBC

China's national economy has enjoyed continuous and rapid growth since its adoption of the policy of opening up and reform. The per capita disposable income of urban residents of China has been on the year-on-year increase too. The residents'investment awareness has been improved unprecedentedly after their basic everyday life needs are met. The personal wealth management business has become known to the common people. With the increase of the wealth management knowledge and experience, people have gradually learned that pure wealth accumulation can no longer meet their needs of investment while professional wealth management services will result in better value maintenance and creation for their own assets. Therefore, people's need for wealth management has been ever increasing. With the globalization of the finance industry and the innovation of Chinese financial system, the competition is becoming fiercer among banks. For the banking sector, wealth management services have such characteristics of low risks and high added values in addition to its ability to promote the development of other financial services. So the banks have been focusing on their competition on the personal wealth management business.The market segmentation theory, life cycle theory and investment portfolio theory were firstly explained in this paper, then the concept, category and development of RMB wealth management products were introduced while the current status and problems of the personal wealth management business of China at present were further analyzed. On such basis, the statistical analysis on the factors of the market segmentation and market positioning was made via questionnaires through analyses respectively on the impacts of income, age, education background, gender and other factors on market segmentation. The theory of market segmentation and customer differentiated service strategy was further refined at the end of the paper and some advice was provided to the market segmentation and customer differentiation service policies for China's commercial banks to carry out their personal wealth management services in the market.